• Use a personalized tone – We recommend keeping your marketing tone personal in promotional emails you send. This is the best way to appeal to people and connect effectively. If using auto responder, we include the recipient name using the in-built code.

• Plain text always works the best – Though it may be tempting to use flashy graphics, we realize that recipients usually prefer ordinary text. It is easier to highlight the entire message this way. Many people also tend to discard mails with flashy graphics as they view them as advertisements.

• Keep message concise – We also recommend not to over emphasize on your products or services through lengthy explanations. It pays to keep your emails crisp and concise. Never deviate from the primary topic. A powerful way to engage readers is to make your mails newsworthy.

We follow these steps to ensure optimum effectiveness for your email marketing efforts.

Another way we help businesses connect to the local audience is by reaching out to local community centres, apartment complexes and community colleges. To effectively engage with this audience, we recommend –

• Distributing small novelties, coupons or flyers to potential customers

• Setting up a stall in retail outlets or business premises to promoting client products among that particular customer group

• Offering promotion, discount or coupon for specific communal groups

Remember that local marketing is a very important first step for companies wishing to establish a national or international presence.

• We research and find out how other marketers are using their page on prominent social media sites like Facebook, Twitter and LinkedIn. If you know what is helping them succeed, you can adopt similar strategies.

• Offering exclusive discounts and coupons to followers is an excellent way of increasing their numbers.

• Creating a unique and appealing page is not enough. It is important to interact and socialize with potential customers by commenting on profiles and blogs. We help clients stick to their speciality or niche to enhance visibility.

• It is important to network and socialize constantly to ensure customers are not bored. Our professionals create engaging, interesting content laced with a lot of humour to get optimum exposure.

• Blog entries could feature “Share to Facebook” button as this will help reach friends and contacts of other users.

• Mobile marketing is very cost effective allowing businesses to reach out to a massive yet defined customer group.

• With mobile marketing, advertisers can be assured of quick and high response rate.

We are here to help our customers leverage these powerful advantages of mobile marketing strategy and take their business to great heights.