Paid Per Click or PPC – Paid Per Click marketing is based on effective usage of relevant keywords. This type of marketing requires extensive keyword research for the products or services, strategic grouping and organization of the identified keywords in the content. Our professionals are adept at creating keyword rich, intelligent, well-organized content, rewarded by both search engines and searchers.
It goes without saying that an effective Paid Per Click campaign is about identifying the exact keywords relevant to the target audience. Our PPC efforts specifically target goal conversions and keyword traffic data as we do not rely on third party estimates.
Here are a few steps we follow to maximize the effectiveness of our Paid per Click campaigns –
Measure traffic using Google Analytics reports and know your conversion rates
From the onset, have realistic expectations
Take time to learn about the audience and set the right targeting parameters
Success with Paid Per Click may take some time which is why we recommend our clients to ear mark a budget for their advertising campaign
