Creating the kind of content your audience is looking for, the new algorithm will help them find you. That’s why Hummingbird is a win for your customers, and a win for you. Google’s new search algorithm, Google Hummingbird, is affecting all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.  With Hummingbird, Google is trying to improve the  search. They’re trying to get better at listening – at finding out what users want to know. Hummingbird was designed to understand “conversational” queries. This means it’s trying to understand the meaning behind phrases, rather than searching for individual keywords within a phrase.  Now, Hummingbird recognizes that “where is” is part of a speech pattern (instead of a term that needs to be searched), and that “nearest” relates to my geographic location. Because I’ve allowed Chrome to know my computer’s location, it presents